Perspectives and Limitations of Neuromarketing Research Methods
نویسندگان
چکیده
منابع مشابه
Orthopedic registry research — limitations and future perspectives
Open Access-This article is distributed under the terms of the Creative Commons Attribution Noncommercial License which permits any noncommercial use, distribution, and reproduction in any medium, provided the source is credited. In 2015, there is nothing spectacular about registers. To collect information on the outcome of treatments is as old as medicine itself. Registries merely took the con...
متن کاملApplication of Numerical Methods in the Analysis of Mat Foundations and Limitations of Classical Methods
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Application of Numerical Methods in the Analysis of Mat Foundations and Limitations of Classical Methods
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What is "neuromarketing"? A discussion and agenda for future research.
Recent years have seen advances in neuroimaging to such an extent that neuroscientists are able to directly study the frequency, location, and timing of neuronal activity to an unprecedented degree. However, marketing science has remained largely unaware of such advances and their huge potential. In fact, the application of neuroimaging to market research--what has come to be called "neuromarke...
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ژورنال
عنوان ژورنال: Management Science
سال: 2019
ISSN: 2618-9941,2304-022X
DOI: 10.26794/2304-022x-2018-8-4-77-83